The ability to track and report on marketing activities from campaign deployment to target conversion is critical in a company's operations. The only way to improve marketing operations, which means improve revenue compared to costs, is to track statistics related to a campaign. At bare minimum numbers should be tracked for each campaign in the following areas:
Many campaigns allow for a much greater amount of statistical analysis and fine tuning. For example, internet activities can often be tracked precisely. Here are several of the stats we know from this one campaign:
Based on certain activity standards, drop off rates, and rates of success, we know exactly what parts to improve or change to maximize future campaign effectiveness. Each media type and campaign has a set of measurable analytics. The key is to implement them and understand how to improve with each campaign as it is tested.
The Vauntium team has built custom reporting tools. We have also integrated Google Analytics, email imbedded links, direct mail response tools, and many more. We desire to implement the best fitting solution into your operations. Vauntium harnesses some of the most powerful analyitic and reporting solutions to help clients find their position and make changes to maximize resource return.
