Explore PURL Technology

A Personal URL or PURL is a personalization technology used to connect with users in a much more intimate manner than generic web interactions. A personal URL contains the name or some other identifying  information of the user. There are also other personalized elements of the website that attract and retain users.

PURL Technology

There are numerous platforms that offer PURL solutions. The key is to understand how to implement those platforms to maximize the ROI and convert valuable multi-media traffic.

Campaign Types

PURL Technology is flexible and robust. It allows for many implementations to achieve many objectives. Here are 4 "blueprints" intended for differing outcomes:

• Attract - Attract inbound traffic to participate in web surveys or provide personal information in form of a lead.
• Attract Express - Simplified campaign intended to collect user information or ask brief questions.
• Click Capture - Campaign to capture users entering from search engine results pages or other inbound media.
• Handoff - Allows ability to personalize a web page and hand off the visitor coming from some other media.

Campaign Options

Companies user PURLs for many objectives. Some of them are:

• Convert leads
• Gather valuable information from a customer base
• Enhance a visitor's experience by personalizing their content
• Much more...

Implementation

The Vauntium team has implemented numerous PURL solutions to achieve specific objectives for each. Contact us to launch your Personalized URL within the next 30-90 days.