Important Concepts to Consider for Your Website

We frequently receive questions regarding brochure websites and how to make them succeed. Here are some conceptual answers to consider while contemplating your website solution (we can help guide you along as needed).

1. The only good website is one that achieves its goal; in this case attracts visitors and converts them into leads.
2. A long term project/investment will be worth much more to you in the future than a one-off, quick implementation.
3. There are several ways to save money on the project. You either pay for a site's success with time or money. Choose the activities you can manage yourself during 1/2 hour per day. The others, set aside a monthly cash budget and pay for services to further your project.
4. You'll probably need 20-50 pages of well-written content that can be managed with a content editor. We'll support those pages with other SEO efforts.
5. The site design and calls to action (offers) you provide will play a huge role in the success of the site.
6. SEO efforts may begin to pay off within weeks or months and will have the best long term return. There is a greater investment up front and the sooner you get it in place, the sooner it will produce. The goal is to make yourself an authority by building credibility. You achieve that with 2 key principles: relevance (write good stuff with the right keywords) and popularity (generate inbound links/referrals).
7. PPC efforts provide immediate results and require a great landing page(s). Those efforts are managed on Google or Yahoo or some third party. You'll spend more than 30 minutes a day initially learning the system and managing keywords. Once it's set up that time commitment tapers some as you refine the settings.
8. Steps to take to achieve top natural search engine results:
   1. Start to build your online presence now using tools like ProSPOTLIGHT so that when your site goes live we can immediately begin to drive traffic to it.
   2. Identify the most important aspects to your prospects
   3. Identify calls to action (FREE Quote, FREE Other, etc.)
   4. Settle on a design (we do a mockup of the site and you approve the design when the details are right)
   5. Implement the design and content management tools
   6. List the topics and articles you can be an expert on
   7. Implement SEO program
   8. Generate a Blog

The Vauntium team is able to help you implement a high-performing solution. Contact us to learn more or to allow us to take many of these activities off your plate so you can focus on your business.