Marketing Tools: Marketing Check List

Review Your Marketing Program

They say a company in its growth phase will spend as much as 15% of its revenue to generate the corresponding business. Are you getting all you can out of your marketing budget? if not, what are you leaving on the table? and what needs to change?

We'd like to see if you can answer some key questions about your marketing efforts. Be honest here. If you get your marketing right, your engine will run smoothly. If not, you'll see a lot of head aches.

Print out this page and answer the following (written answers are preferred):

Return on Investment

1. Can you track your marketing ROI?
   
    
2. If so, what was it last year?
   
    
3. What are your forcasts for this year?
   
    
4. What are the forcasts for next year?
   
    

Strategy

1. What is the purpose of your marketing efforts (obviously to drive business, but how)?
   
    
2. Who is your target market?
   
    
3. Are you reaching them?
   
    
4. What is the complete business process from initial marketing action to closed sale?
   
    

Message

1. What excites your target audience?
   
    
2. Does your existing message achieve excitement?
   
    
3. What is your call to action?
   
    
4. Is your message consistent across all audience touches?
   
    

Programs

1. What media are you using?
   
    
2. Are you reaching YOUR audience?
   
    
3. Are your programs and efforts consistent and frequent?
   
    
4. Is your creative in sync with your audience?
   
    

Analytics

1. How many impressions are you achieving with each program?
   
    
2. How many are taking action?
   
    
3. How many are you closing?
   
    
4. Can you easily manage your statistics and readily understand where to improve?
   
    

Brand Strength

1. Does your target audience know who you are?
   
    
2. Does your target audience trust your brand?
   
    
3. Do you brand everything?
   
    
4. Are you consistent with your branding efforts?
   
    

Conversion Tools

1. How are you converting your leads into sales?
   
    
2. Is the process simple for your potential customer/client?
   
    
3. Are the objectives clear and obvious?
   
    
4. Does the customer feel any pain or discouragement in the process?
   
    

Sharpen the Saw

We hope these questions were easy to answer and provoked some thought. If you would like to enhance your marketing program today, please get in touch and we'll help you answer some of these questions and others that will drive sales to your business.