Personal URLs (called PURLs) are a powerful approach to cross-media marketing. A PURL is a website URL and web page that is personalized. It is designed to improve customer response and action.
Often the PURL is a conversion tool to collect important pieces of data and in some cases redirect visitors to some reward. The process begins with a personalized direct media piece (i.e. email or mail). The piece urges recipients to visit a website with their name in the URL. Upon arrival, the website is able to offer creative and messages based on the visitor name. Often, once an initial welcome message is displayed, a survey is presented or a form to collect personal contact information. Notice the process below:
Direct Media/PURL Process
Contact Vauntium to learn more about our PURL program and how it will work for you.
Direct Marketing: Email
Direct Marketing: Postal
Personal URLs (PURLs)
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